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The Dalí Museum at SXSW

On March 12, 2024, The Dalí participated in South by Southwest in the Culture Conference Track. This programming is a foundation of the Conference, covering what shapes the human experience in modern society. Our session “Salvador Dalí, AI, and The Future of Creativity” featured Dalí Museum Executive Director Hank Hine, along with our partners Goodby Silverstein & Partners, in a discussion about how the Museum became the first to pioneer VR, synthetic media and the use of OpenAI’s DALL-E in exhibitions.

“Dalí’s persistence in penetrating the appearance of things to perceive a deeper reality drives our innovative approach to experiential exhibitions and programs at The Dalí. Dalí showed us that perception is a creative act. Similarly, The Dalí Museum offers the tools to look at things in a new way and experience the power of the creative imagination.” – Dr. Hank Hine