ST. PETERSBURG, FLA (September 26, 2016) – As The Dalí celebrates legendary chef Ferran Adria (widely known for changing the landscape of gastronomy) and presents the transcendent nature of food in its special exhibition Ferran Adria: The Invention of Food, the Museum acknowledges that for some, food is not the subject for discourse or experimentation, but a necessity which is all too often lacking. In Pinellas County alone, in which the Museum is located, 1 in 7 adults do not have consistent access to the food they need and 17% of residents, including 1 in 4 children, lack reliable access to a sufficient quantity of affordable, nutritious food. The Dalí will join the fight against hunger with a food drive, collecting non-perishable, high-demand canned food items from November 1-23, 2016.* To encourage donations, Dalí Museum visitors donating canned food items will each receive a $2 credit toward adult or senior admission.
“We couldn’t honor food without considering those in our community who are without it,” said Kathy Greif, Chief Marketing Officer for The Dalí. The Dalí’s goal for the food drive is to build awareness of hunger in the community and help stock the food banks that are so heavily relied on by residents of Pinellas County. Items collected at The Dalí will be distributed by two of the area’s largest food banks, St. Petersburg Free Clinic and RCS Food Bank, both of which also redistribute to smaller area food banks and food pantries.
RCS President & CEO Caitlin Higgins Joy shared: “RCS is proud to partner with The Dalí on this exhibit, to celebrate amazing and creative foods and while recognizing there are so many who are food insecure. By partnering with The Dalí, we can both raise awareness about hunger, and provide food, help and hope to children and adults who are hungry right in our own backyard.”
The Museum has also forged a relationship with Publix Super Markets in Hillsborough, Manatee, Pasco and Pinellas Counties. “We’re excited about this new partnership with The Dalí and its desire to help enhance our Food For Sharing campaign,” said Brian West, Publix Media and Community Relations Manager. In-store Publix customers who donate to the supermarket’s campaign from November 3-23 will receive a similar voucher for $2-off Dalí Museum adult or senior admission when donating at the Gold level.
*Items in highest demand for the drive are canned vegetables, dried beans, canned meats, low-sodium soups, low-sugar canned fruits and other ‘pop-top’ nonperishable foods. St Pete Free Clinic and RCS Food Bank will supply collection barrels at The Museum for donations.
ABOUT THE EXHIBIT
From September 25-November 27, 2016 visitors will immerse themselves in the transcendent nature of food as The Dalí presents the special exhibition Ferran Adria: The Invention of Food. Widely celebrated for changing the landscape of gastronomy, renowned chef and restaurateur Ferran Adria changed cooking in the same way Salvador Dalí changed art. The Dalí Museum’s exhibition will showcase the culinary work of Adria with breathtaking images of his creations paired with their inspirations from the natural world, creative notebooks elaborating Adria’s innovating thinking, and serve-ware designed by Adria. Dalí’s food-inspired paintings and flatware he designed will also be presented. TheDali.org/Ferran
ABOUT THE DALÍ
The Dalí Museum, located in the heart of beautiful downtown St. Petersburg, Florida, is home to an unparalleled collection of Salvador Dalí art, featuring more than 2,000 works comprising nearly 100 oil paintings; over 100 watercolors and drawings; and 1,300 prints, photographs, sculptures and objets d’art.
The building is itself a work of art, featuring 1,062 triangular-shaped glass panels – the only structure of its kind in North America. Nicknamed The Enigma, it provides an unprecedented view of St. Petersburg’s picturesque waterfront. The Museum has attracted the world’s attention, and among the other distinguished awards it has received, it was listed by AOL Travel News as “one of the top buildings to see in your lifetime.”
The Dalí Museum is located at One Dali Boulevard, St. Petersburg, Florida 33701. For additional information contact 727-823-3767 or visit TheDali.org.
MEDIA CONTACT Lorin Konchak Augeri, LAugeri@paradiseadv.com, 954.815.2156