The Dalí Appoints COO & New Marketing Director

October 31, 2017

Strategic Shifts: The Dalí Museum Appoints COO and New Marketing Director
Kathy Greif Elevated to Chief Operating Officer; Beth Bell Joins Organization as Marketing Director

ST. PETERSBURG, FL (October 31, 2017) – The Dalí Museum has announced the promotion of chief marketing officer, Kathy Greif, to chief operating officer as well as the appointment of Beth Bell to the position of marketing director. In her new role, Greif will focus on driving strategic growth and efficiencies for the renowned art institution, assisting the executive director with developing, communicating, executing and sustaining strategic initiatives across the organization. As marketing director, Bell will lead the planning and implementation of marketing strategies to continue the growth and awareness of the Museum’s brand, as well as oversee Membership and Venue Use for The Dalí. Greif and Bell each report to Dr. Hank Hine, executive director, and serving the mission and goals of The Museum, sharing its collection, knowledge and scholarship with the community and the world at large.

Headshots here.

Greif joined The Dalí in 2013 as marketing director and was later promoted to CMO. She has led successful and creative marketing efforts for the Museum, including campaigns for such blockbuster exhibits as Warhol, Dali/Picasso, Disney & Dali and the recent Frida Kahlo at The Dalí ­– the most visited special exhibit in Museum history. Greif led the Museum’s collaboration with San Francisco-based agency, Goodby Silverstein & Partners, to bring the awe-inspiring and globally award-winning Dreams of Dali virtual reality (VR) experience to life. Under Greif’s leadership, Museum attendance grew by more than 50% and the membership base tripled. Now, as chief operating officer, she will spearhead the organization’s annual strategic plan while mobilizing internal workgroups to collaborate effectively and efficiently in order to achieve the Museum’s goals.

“Kathy has been an invaluable resource for the Museum and we know we’ll continue to see great things from her in this new role,” said Hine. “Additionally, we are pleased to welcome Beth to the organization and look forward to her creative input. Together with the rest of our leadership team, they will facilitate growth for the Museum, which comes not only from visitation and membership, but generating support from the community on which we so greatly rely. With recent events such as Hurricane Irma’s impact on visitation to the Museum and our area, we are ever aware of how vital it is to increase our endowment to ensure The Dalí can provide an inspired experience for years to come.”

Beth Bell brings her strong leadership skills in the marketing, digital and creative fields to The Dalí. Over the past 11 years, she has held several positions at HSN, the multi-billion dollar interactive entertainment and lifestyle retailer. Most recently she held the title of director for digital category management, creating digital merchandising strategies and unique brand experiences for the Home categories on Previously, Bell served as a brand marketing director, where she drove marketing strategy and oversaw integrated marketing plans for the Home and Beauty categories. Earlier in her career she held marketing positions in the non-profit sector. Bell has a Masters in Integrated Marketing Communications from Florida State University.

The Dalí Museum, located in the heart of beautiful downtown St. Petersburg, Florida, is home to an unparalleled collection of Salvador Dalí art, featuring more than 2,000 works comprising nearly 100 oil paintings; over 100 watercolors and drawings; and 1,300 prints, photographs, sculptures and objets d’art.

The building is itself a work of art, featuring 1,062 triangular-shaped glass panels – the only structure of its kind in North America. Nicknamed The Enigma, it provides an unprecedented view of St. Petersburg’s picturesque waterfront. The Museum has attracted the world’s attention, and among the other distinguished awards it has received, it is the first and only museum in the Southeastern United States to be recognized internationally by the Michelin Guide with a three-star rating.

The Dalí Museum is located at One Dalí Boulevard, St. Petersburg, Florida 33701. For additional information contact 727-823-3767 or visit

Media Contact: Lorin Augeri | | 727.821.5155 x120