Hand holding a smartphone with Dalí coming out of the phone.

Visual Magic: Dalí’s Masterworks in AR

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June 15, 2019 – November 3, 2019

This special exhibition, sponsored by Tampa International Airport, uses burgeoning augmented reality (AR) technology to engage visitors while highlighting The Dalí’s complete collection of its popular Masterworks. Coined by Dalí Museum founder A. Reynolds Morse, the term “masterworks” refers to paintings exceeding five feet in height or width, painted over a period of a year or longer – in other words, they are both monumental in scale and critical Dalí paintings. Through this exhibit, Museum visitors  have an opportunity to gain a deeper understanding of the meaning behind these Salvador Dalí works through the lens of AR.

The Dalí Museum owns eight Dalí Masterworks, the highest concentration of Masterworks of any institution in the world. Visual Magic: Dalí’s Masterworks in Augmented Reality showcases the Museum’s commitment to embracing new methods to engage guests in unconventional ways and to delight and educate them about Salvador Dalí and his artwork. Dalí himself constantly challenged reality in his work and life, and explored the emerging technologies of his time. We believe he would enjoy AR as an interpretive aid to his multilayered, complex images.

What to Expect in “Visual Magic: Dalí’s Masterworks in AR”
Viewing each Masterwork through The Dalí Museum app on a mobile device, visitors see the paintings come to life, highlighting and exploring their complexities. The details featured in the AR experience are based in part on common questions and challenges Museum-goers have about these works, providing a more meaningful understanding of Dalí’s canvases. Those who have seen these paintings are invited to look again and experience them in a whole new way.

Get the App on Your Device

1. Connect to Wi-Fi
2. Search App Store (Apple) or Google Play (Android)  for “The Dalí Museum”
3. Click “get” or “install”

Visitors who do not have their own devices with them are invited to use complimentary devices available at the Museum, included in the price of admission.

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