Debuting in The Dalí Museum’s new Dome, the dynamic exhibition will immerse visitors in Salvador Dalí’s works
ST. PETERSBURG, FLA. — The Dalí Museum will open the world premiere of “Dalí Alive 360°” this summer, an immersive experience celebrating the life and creative genius of one of the most influential and inventive artists of the modern era, Salvador Dalí. This multi-sensory art experience will envelop visitors in 360 degrees of light and sound, within a monumental new Museum space — The Dalí Dome.
The dynamic animations of Dalí’s works featured in “Dalí Alive” illuminate the challenges and triumphs of his artistic career and provide visitors the sensation of stepping into the life of Dalí himself. The experience immerses the visitor in Dalí’s surreal landscapes, iconic melting clocks and mind-bending illusions with touchpoints from the artist’s childhood in Spain, through his introduction to the surrealist circles in Paris, his refuge in America and finally his return to Spain. Each of these eras of the artist’s life prompted a response from Dalí, leading to his constant reinvention.
“Dalí Alive” was co-produced by the Museum and Grande Experiences — the creator of “Van Gogh Alive” and a world leader in the creation and display of multi-sensory, immersive experiences. “Dalí Alive 360°” is a customized experience with imagery created specifically for the 360-degree environment of The Dalí’s Dome by Omnispace360, the creator of immersive environments as seen at Austin City Limits and six Super Bowls. Omnispace360 also engineered the dome and surround projections.
“Dalí experimented beyond the classical medium of painting. He designed an experiential art theater complete with live mermaids for the 1939 World’s Fair, created a spatial optical illusion at the Dalí Theatre-Museum in Spain by transforming a room into the face of Mae West and designed ballet sets and costumes,” said Hank Hine, executive director of The Dalí. “He would have loved both the geodesic structure of the dome and the breathtaking visual drama the 360-degree environment provides for this innovative display of his works.”
Constructed in the Museum’s Avant-garden, the climate-controlled Dome’s steel framework stands 39 feet tall and 60 feet in diameter. It is designed to withstand pressures from hurricane winds and storm surges. Inside the Dome, the projection-mapped digital images will dynamically display from the floor to the top of the structure.
“Dalí Alive 360°” continues The Dalí’s journey as a leader in cutting-edge cultural experiences furthering the Museum’s mission to present the life and works of Salvador Dalí in engaging, accessible ways.
“At The Dalí, we are uniquely positioned to present both original masterpieces and immersive experiences to propel a deeper understanding of the art and connection to the artist,” said Kathy Greif, chief operating officer and deputy director of The Dalí. “Our hope is to provide meaningful art experiences that inspire visitors to see and seek new perspectives.”
Details on ticketing for “Dalí Alive 360°” will be announced soon. More information is available at TheDali.org/DaliAlive360.
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About The Dalí Museum
The Dalí Museum, located in picturesque downtown St. Petersburg, Fla., is home to one of the most acclaimed collections of a single modern artist in the world, with over 2,400 works representing every moment and medium of Salvador Dalí’s creative life. The Dalí is recognized internationally by the Michelin Guide with a three-star rating; has been deemed “one of the top buildings to see in your lifetime” by AOL Travel News; and was named one of the 10 most interesting museums in the world by Architectural Digest. The Dalí’s acclaimed digital experiences have received numerous national and international awards for creative innovation. The Museum is a not-for-profit organization whose mission is to preserve Dalí’s legacy for generations to come and serve as an active resource in the cultural life of the community and the world at large. The Dalí is open daily, located at One Dalí Boulevard, St. Petersburg, Fla. 33701. For more information, visit TheDali.org or download the free Dalí Museum App.
About Grande Experiences
Grande Experiences, the co-creator and producer of “Dalí Alive,” has been a world leader since 2006 in creating, designing, producing, promoting, and installing large-scale exhibitions and immersive experiences with broad cultural appeal and engaging, entertaining and educational content.
From concept to completion, Grande Experiences creates visually and technically stunning masterpieces and presents them worldwide. Its experiences have been displayed 250 times in over 180 cities, 33 languages, and 6 continents, enthralling audiences of over 23 million people.
Grande Experiences is headquartered in Melbourne, Australia, with satellite offices in the UK and Italy and currently has 15 individual touring exhibitions on display around the globe. Grande Experiences also owns and operates Museo Leonardo da Vinci, a private, permanent museum in central Rome, Italy. Grande also partners with Newfields – Indianapolis Museum of Art to present THE LUME Indianapolis.
About Omnispace360
Omnispace360 is a leading provider of immersive environments and experiences that is revolutionizing the way stories are brought to life by transporting audiences to new worlds. Headquartered in Austin, Texas, Omnispace360 is pioneering the next generation of shared reality and group VR through manufacturing, software and creative production for domes and other viewer-enveloping spaces. For more information, visit Omnispace360.com
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Brad Tuggle | Blue Water Communications
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