Responding to extraordinary ticket demand in this tumultuous time, the Museum is expanding access to ensure more visitors can experience the unique, multisensory exhibit
ST. PETERSBURG, Fla. – The Dalí Museum will extend the popular, immersive experience Van Gogh Alive, which provides an illuminating view into the life and work of one of the most iconic artists of all time. The show will now remain on view at The Dalí, with health and safety protocols in place, through June 13, 2021. Tickets through May 2 are available now on TheDali.org with a final set of tickets, through the show’s end, to be released subsequently.
“We are overwhelmed by the enthusiastic response to Van Gogh Alive from a wide range of audiences,” said Hank Hine, executive director of The Dalí. “The experience blends art and technology to educate visitors about Vincent van Gogh’s development as an artist and the rhythms of his turbulent life. We are pleased to be able to extend its run. Such meaningful art experiences are particularly needed and important at this historic moment.”
The experience features Van Gogh images at enormous scale, presented through high-definition projectors and synchronized to a powerful classical score. Cinema-quality surround sound amplifies the emotion generated by the works themselves. The installationis powered by SENSORY4™, a unique system developed by Grande Experiences of Melbourne, Australia, a pioneer in the industry. “The presentation which Grande Experiences developed is the original cinematic representation of Van Gogh’s extraordinary life and work, and it’s incredibly compelling,” said Beth Bell, marketing director at The Dalí.
“A fascinating new way to look at art,” “Life altering,” “Filled my heart with joy,” “I could feel the artwork,” “Mesmerizing,” “It brought me to tears” and “I was blown away,” are just some of the comments shared by viewers after exiting Van Gogh Alive at The Dalí.
To control capacities and ensure safe physical distancing, advanced-purchase, timed tickets are required for all visitors. Tickets for The Dalí are all-inclusive and include the unparalleled collection of Dalí’s works, the Museum’s gardens and other on-site features such as Dalí Lives and Masterworks in Augmented Reality, in addition to Van Gogh Alive access. Tickets and Museum memberships, which include annual free admission, can be purchased online at TheDali.org.
Coinciding with the run of Van Gogh Alive, The Dalí is open daily from 10 a.m.-6 p.m. with extended hours until 9 p.m. on Thursdays, Fridays and Saturdays to offer more opportunities to welcome visitors while operating at reduced capacity for health and safety reasons.
Related Programs and Events
Special programs have been organized in conjunction with the show.
March 8, 6-8:30 p.m.: Ekphrastic Writing Workshop. This limited-capacity workshop includes a viewing of the Van Gogh Alive exhibit to serve as inspiration for writing.
March 18, 6-7 p.m.: Van Gogh with the Flow: Musical Homages to Vincent. This free online discussion will focus on a curated Van Gogh inspired musical play list.
March 25, 6-7 p.m.: Lecture: Unforgettable Learning: Technology and Education. In this free YouTube presentation, Ora D. Tanner, co-founder and chief learning officer at The AI Education Project, will explore how technologies can be used to design unforgettable learning experiences.
March 28: 10-11:30 a.m.: Sensory-Friendly Van Gogh Alive Experience. A limited number of visitors can enjoy Van Gogh Alive with modifications to sound levels and calming environments in select areas of the Museum.
April 10, 10 a.m.-12 p.m.: Nature Journaling. In collaboration with Keep St. Pete Lit, participants will enjoy a nearby nature walk with time to journal about their experience.
Additional programs and information on registration/tickets are available at TheDali.org/events.
Museum Store and Café
Inspired by one of Van Gogh’s most famous paintings, Café Gala features a Starry Night Cheese Plate, featuring roasted red wine pear, Danish blue cheese, aged Gouda, apricot jam, spiced cashews, sliced starfruit, caper berries and grilled artisan breads, in addition to Boterkoek, a Dutch butter cake.
The Museum Store showcases a selection of gifts and souvenirs celebrating Van Gogh’s canvasses “Sunflowers,” “Starry Night” and “Almond Blossom.”
Opening soon at The Dalí: New premiere date: July 3, 2021
Sweeping in scope and intimate in focus, The Woman Who Broke Boundaries: Photographer Lee Miller surveys the work of photographer Lee Miller (1907-1977), who is known for her fascinating personal life and remarkably incisive portraiture and photojournalism. Organized by The Dalí Museum and on view exclusively in St. Petersburg, the exhibition features more than 130 images by the groundbreaking female photographer, an eyewitness to some of the most extraordinary moments of the 20th century, and confidante of many influential artists.
About The Dalí Museum
The Dalí Museum, located in the heart of picturesque downtown St. Petersburg, Florida, is home to an unparalleled collection of over 2,400 Salvador Dalí works, including nearly 300 oil paintings, watercolors and drawings, as well as more than 2,100 prints, photographs, posters, textiles, sculptures and objets d’art. The Museum’s nonprofit mission, to care for and share its collection locally and internationally, is grounded by a commitment to education and sustained by a culture of philanthropy.
The Dalí is recognized internationally by the Michelin Guide with a three-star rating; has been deemed “one of the top buildings to see in your lifetime” by AOL Travel News; and named one of the ten most interesting museums in the world by Architectural Digest. The building itself is a work of art, including a geodesic glass bubble, nicknamed The Enigma, featuring 1,062 triangular glass panels, a fitting tribute to Salvador Dalí’s legacy of innovation and transformation. Explore The Dalí anytime with the free Dalí Museum App, available on Google Play and in the App Store. The Dalí Museum is located at One Dalí Boulevard, St. Petersburg, Florida 33701. For more information visit TheDali.org.
Health and Safety at The Dalí
The Dalí continues to implement procedures to help protect the health and safety of visitors, volunteers, members and staff. The Museum is operating at reduced capacity via advanced timed tickets. All staff and visitors are required to wear masks and have a thermal temperature check upon entering the building. Physical distancing reminders, plexi-screens and hand-sanitizer stations are placed in key locations. All payments at parking, store and café must be via credit card only. More information about The Dalí’s safety precautions can be found at TheDali.org/safety.
About Grande Experiences
Grande Experiences, the creator and promoter of Van Gogh Alive, specializes in the creation, design, production, promotion and installation of large-scale exhibitions with broad cultural appeal and engaging, entertaining and educational content. From concept to completion, Grande Experiences creates visually and technically stunning masterpieces and transports them around the world. Its experiences have travelled to over 150 cities across six continents, to audiences in excess of 17 million people. Grande Experiences is based in Melbourne, Australia, with satellite offices in the UK and the U.S. Grande Experiences also owns and operates Museo Leonardo da Vinci, a permanent museum in a prestigious central location in Rome, Italy.
What is SENSORY4™?
Developed by Grande Experiences, SENSORY4™ is a unique system that combines multi-channel motion graphics, cinema-quality surround sound and up to 40 high-definition projectors to provide one of the most exciting multi-screen environments in the world. The resulting experience is dynamic, informative and visually spectacular. Incredibly detailed images flow through the mass of projectors and merge with digital surround sound to saturate the space in a breathtaking immersive display.
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Media Contact: Amber Hendrickson | Blue Water Communications
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