Dreams Become Reality at The Dalí Museum

January 14, 2016

“Disney and Dalí: Architects of the Imagination” Debuts January 23

ST. PETERSBURG, FLA (January 15, 2015) – Witness where the art of today was born. Beginning January 23rd, revel in the fantastic as Disney and Dalí: Architects of the Imagination debuts at The Dalí Museum in St. Petersburg, FL. This enriching multimedia exhibition tells the story of the unlikely alliance between two of the most renowned artists of the twentieth century:brilliantly eccentric Spanish Surrealist Salvador Dalí and magically inventive American animator, Walt Disney.

Presented through a multimedia wonderland of original paintings, story sketches, conceptual artwork, objects, correspondences, archival film, photographs, and audio – this comprehensive exhibition showcases two vastly different icons who were drawn to each other through their unique personalities, their enduring friendship, and their collaboration on the animated short Destino. Clips of the film will play within the exhibition gallery and the full short will play throughout the day in the Museum’s theater. The exhibition’s complimentary guided audio tour is narrated by acclaimed actress Sigourney Weaver.

Dalí Museum Executive Director, Dr. Hank Hine, remarked, “This exhibition will provide a deeper look into the lives and artistic prominence of Disney and Dalí. Through their dedicated work, artistic visions, and ingenious self-promotion, their names are forever fused with their art in our collective imagination. We wake in the world they dreamed for us.” Both Disney and Dalí embraced the ideas and technologies of their day, creating a bridge from the art of the past to the art of the future. Their legacies live on throughout today’s film, television, theater, advertising, fashion, and of course art.

To illuminate this visionary spirit, the exhibit will introduce Dreams of Dalí, an immersive virtual reality experience that allows visitors to discover the world of the surrealist master like never before. Through three virtual reality stations, visitors can explore Dalí’s imagination in a multisensory way by going inside – and beyond – his 1935 painting Archeological Reminiscence of Millet’s “Angelus”. “We’re excited to bring virtual reality to our visitors through the lens of Dalí,” said Dalí Museum Marketing Director, Kathy Greif. “Dalí was always exploring new ways to express his art. We are proud to give our visitors the opportunity to experience and appreciate art in new ways; advancements in virtual reality allow us to provide an almost tangible view.”  Dreams of Dalí was created by San Francisco based agency, Goodby Silverstein & Partners (GS&P) in partnership with The Dalí.

Disney and Dalí: Architects of the Imagination is organized by The Dalí Museum in St. Petersburg, Florida and The Walt Disney Family Museum, in San Francisco, California with the collaboration of the Fundació Gala-Salvador Dalí and The Walt Disney Company. The exhibition was curated by guest-curator and filmmaker Ted Nicolaou and in St. Petersburg by Peter Tush of The Dalí.

About The Dalí Museum
The Dalí Museum, located in the heart of beautiful downtown St. Petersburg, Florida, is home to an unparalleled collection of Salvador Dalí art, featuring more than 2,000 works comprising nearly 100 oil paintings; over 100 watercolors and drawings; and 1,300 prints, photographs, sculptures and objets d’art. The building is itself a work of art, featuring 1,062 triangular-shaped glass panels – the only structure of its kind in North America. Nicknamed the Enigma, it provides an unprecedented view of St. Petersburg’s picturesque waterfront. The Museum has attracted the world’s attention, and among the other distinguished awards it has received, it was listed by AOL Travel News as “one of the top buildings to see in your lifetime.” The Dalí Museum is located at One Dalí Boulevard, St. Petersburg, Florida 33701. For additional information contact 727.823.3767.

Lorin Augeri, lLAugeri@paradiseadv.com, 954.815.2156