Goodby Silverstein & Partners and The Dalí Museum Provide Unexpected Opportunity to Converse with an AI-powered Salvador Dalí
Opening April 11, 2024, a month before the renowned surrealist’s 120th birthday, The Dalí Museum presents the first edition of “Ask Dalí,” an experience available only at The Dalí, which allows visitors to ask any question of a re-created Salvador Dalí using the latest artificial intelligence (AI) technology. The debut follows a successful preview at the esteemed SXSW conference to a sold-out panel on the future of creativity.
The experience was created by Goodby Silverstein & Partners (GS&P) and is powered by several modern machine learning models, including GPT-4 from OpenAI and Eleven V2 from ElevenLabs. The models have been trained using a variety of the artist’s writings and archival audio. The result is a voice that sounds remarkably like Dalí’s real voice, and a dialogue that reflects his unique personality, style and humor.
To start a conversation, visitors to The Dalí Museum simply pick up a telephone inspired by Dalí’s famous “Lobster Phone,” and ask any question they would like.
Hank Hine, Director of The Dalí Museum asked, “What should a visitor to The Dalí Museum be sure to see?” He received this answer, “In the labyrinth of the imagination that unfurls within The Dalí Museum of St. Petersburg, one must seek the melting clocks in the ‘Disintegration of the Persistence of Memory,’ where time drips like a dream refusing to be contained.”
This experience follows multiple collaborations between The Dalí Museum and GS&P. In 2019, as one of the first to experiment with AI in a museum, “Dalí Lives” opened, which enables visitors to learn about Dalí’s life and work from a screen reimagining Dalí’s likeness. In 2023, The Dalí again worked with GS&P and OpenAI to create the award-winning “Dream Tapestry,” the first-of-its-kind experience where visitors create original digital paintings from a text description of their dream.
“Dalí was fascinated by the latest tools and technologies of his era and continually explored various artistic mediums,” said Jeff Goodby, Co-Founder and Co-Chairman of GS&P. “‘Ask Dalí’ provides a delightful new way to interact with machine learning technology. Dalí’s poetic writings, in an imaginative style all his own, are the basis of the training, which provides dynamic and unpredictable answers to visitors’ questions.”
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About The Dalí Museum
The Dalí Museum, located in downtown St. Petersburg, Fla., is home to a preeminent collection of the artist’s works, with over 2,400 works representing every period and medium of Salvador Dalí’s creative life. The Dalí is recognized internationally by the Michelin Guide with its highest three-star rating; has been named one of seven museums globally that showcase the future by CNN Travel; and was named one of the 10 most interesting museums in the world by Architectural Digest. The Dalí Museum’s acclaimed digital experiences have received numerous national and international awards for creative innovation. The Museum is a not-for-profit organization whose mission is to preserve Dalí’s legacy for generations to come and serve as an active resource in the cultural life of the community and the world at large. Open daily at One Dalí Boulevard, St. Petersburg, Fla. 33701, The Dalí welcomes all as unique individuals and is committed to making its collection, exhibitions, building and programs accessible. For more information, visit TheDali.org.
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