The founders of Hipstamatic the most popular camera application for the iPhone, were asked by Dalí Museum Board Member Jeff Goodby to produce a camera App for the New Dalí Museum. It was created in fall 2010 and called the Dalí Museum GoodPak. Characterized by surrealist overlays, Dali’s glowing color palette, and a randomness that allows distortion and discovery, the App is a modern day ode to the brilliance of the prominent Surrealist and blurs the line between the real and the surreal.
The camera App was immediately popular and Hipstamatic worked with the ad agency Goodby Silverstein to create a global contest, which drew thousands of entries. The contest exhorted photographers to “show John Waters your freak flag.” The nine finalists and the winner selected by filmmaker and visual artist John Waters are displayed in this room. They are printed on canvas by an inkjet process.
This exhibition is created with the assistance of Hipstamatic and Goodby Silverstein. The Dalí expresses special thanks to: Jeff Goodby, Gareth Kay, Lucas Buick, Ryan Dorshorst, Brian Gunderson, Jody Horn, Carey Head, Alex Burke, Christine O’Donnell, and Mario Estrada.
To view the winners from “Channel Your Inner Salvador” contest, please click here